In Malachi 1:6 he asks, “A son honors his father, and a servant his master.  If I am a father, where is the honor due me?”  If you honor your earthly father, why would you neglect to honor your heavenly Father?  

In Malachi 2:2 he promises two times to send a curse on those who do not set their hearts to honor Him.  In fact, He says He will curse their blessings!  God is a jealous God.  He both deserves and demands to be honored by us. 

Then in chapter 3:16-17 he gives a wonderful promise to those who honor His name: “Then those who feared the Lord talked with each other, and the Lord listened and heard.  A scroll of remembrance was written in His presence concerning those who feared the Lord and honored his name.  ‘They will be mine,’ says the Lord Almighty, ‘in the day when I make up my treasured possession.’”  God will never forget you if you’ve set your heart to honor God.  He wants you to know you are “His treasured possession.”  You belong to Him and He delights in you.  You are special in His sight and heart. 

There’s nothing greater than knowing you are His treasured possession.  This special relationship is reserved for those whose hearts are set to honor God.